Crisp all natural. Snacking Smart: 5 mg sodium; 0 g trans fat; No cholesterol. This is not a sodium free food. No salt added. No preservative added. This is a gluten free food. In recent years sodium has become a health issue for some consumers. Long before that, Bill and Salle Utz believed that if a basic potato chip had a good flavor, a little salt would enhance that flavor while a lot of salt would destroy it. Many Americans, however, adhere to an even more restrictive salt diet. We believe the no salt added potato chips in this bag are the best tasting unsalted potato chips on the market today. The same care that we take in producing our award winning chip can be found in each and every bag. The only sodium content in these potato chips is that which is found naturally in all potatoes.