Richie's® Super Premium Watermelon Italian Ice™. Since 1956. Fat free. Cholesterol free. Lactose free. Nutritious. Artificial flavor. Our pledge. My family has been making Richie's classic Italian Ice in the Boston area since 1956. Today, I run the company my dad started all those years ago. So it's important to me that every container of Richie's classic Italian ice has the same quality and good taste people have enjoyed for years. In fact, we still sell it out of our original store - on the Revere Beach Parkway in Everett. It's an Italian family tradition. 1-800-287-5874. www.richiesslush.com.